ABS-CBN was recognized alongside the world’s best in communication by bagging two honors at the 2022 Gold Quill Awards, the annual awards program by the International Association of Business Communicators (IABC) that recognizes communication excellence.
The country’s leading content provider won for its internal COVID-19 awareness project and its “Kapamilya Himig Handog” employee songwriting contest in IABC’s awards program that held its awarding ceremony in New York.
The “Act as If You Have the Virus” campaign won in the Communication Skills division with its masterful use of visuals and language to reiterate the importance of adhering to safety protocols and to reawaken a sense of caution in the workforce.
“Excellent approach to reaching the challenging business purpose,” commented one evaluator. Another said it was “very well done work for the resources you had available. Impactful messaging and imagery.”
The entry for “Kapamilya Himig Handog,” ABS-CBN’s first employee songwriting competition, was commended for being comprehensive and having a clear call to action. The project enabled the company to discover new songwriters and at the same time fulfill the dreams of employees with songwriting talent to have their works get heard by the world.
Its top five song entries now comprise the “OPM Fresh Songwriters Series Vol.1” EP available for streaming on Apple Music, Amazon Music, Spotify and other digital platforms.
IABC’s Gold Quill Awards drew a total of 406 entries from 16 countries, with only 125 winning after being evaluated by a group of blue-ribbon panelists.
ABS-CBN has two of the seven Gold Quill awards received by the Philippines this year. It also won Gold Quill awards for its “Sagip Pelikula” film restoration project (2019), “Wow at Saya” audience experience program (2018) and election advocacy campaign “Boto Mo, i-Patrol Mo” (2011). (Story/Photos by: Kane Choa)