ABS-CBN Corporation and Energy Development Corporation (EDC) bagged a total of 11 trophies in the 49th Anvil Awards held at the Solaire Resort and Casino in Pasay.
Winning an Anvil Award of Excellence were ABS-CBN’s 2012 Christmas campaign “Lumiliwanag ang Mundo sa Kwento ng Pasko” created by its Creative Communications Management (CCM) team and Corporate Communications’ Annual Movie Press Christmas Party: Experiencing the Kapamilya Brand of Entertainment. Both won under the PR Tools category.
EDC added two more Anvil Awards of Excellence to the Lopez Group haul courtesy of its “It’s Possible” 2012 annual report and Geothermal: A Clean Power Solution geothermal handbook.
Anvil Awards of Merit, on the other hand, were copped by ABS-CBN Digital News Media for its Commission on Elections Halalan 2013 mobile app, DZMM Radyo Patrol 630’s 11th Buntis Congress and ABS-CBN Film Archives’ “Himala” restoration project.
Also picking up merit awards apiece were ABS-CBN Lingkod Kapamilya Foundation Inc. for BayaniJuan in Calauan and Sagip Kapamilya, and CCM’s “Kwento ng Pasko” Christmas campaign and Christmas station ID with the same title.
Aside from maintaining its stature as the most Anvilawarded TV network, ABSCBN has bagged the most number of Bronze Anvils, the highest recognition for PR Tools, among the TV networks.
The Anvil Awards is an annual event organized by the Public Relations Society of the Philippines that honors outstanding public relations programs and tools. Of 407 entries received this year, only around a hundred won the Anvil Awards of Merit and the Anvil Awards of Excellence.(Photos by Allan Sancon)