1sa Para sa Bayan: An Engagement Program where Every Bayan Employee Sold a Bayan Service was one of the winners in the 2012 cycle of the Lopez Achievement Awards. The winners were selected based on the following criteria: the achievement must have demonstrated the Lopez Group core values, 40%; must have significant contribution to the organization’s results, 40%; and must be exceptional in nature, 20%.
In early 2012, the employees of Bayan were given a mission: to sell at least one Bayan service each by the end of the first quarter of the year.
How they did it
At the start of 1sa Para sa Bayan, the relatively short time frame and the steep target of “100% of the employees contributing” were pinpointed as the biggest challenges.
The employees strove to go beyond their comfort zones in order to attract their first sale, noted Loida Martinez, Human Resources and Organizational Development head of Bayan.
Some turned to their Facebook and other social media contacts while others tapped their friends and family and even made presentations to homeowners’ organizations.
The company also organized rallies to keep the employees’ spirits up, as well as special promos, road shows and fun fairs to drumbeat the 1sa Para sa Bayan program.
Stoking the competitive fire further was the very first sale of a Bayan product, which was made by the chief operating officer himself, Rafael T. Aguado.
Outstripping the target
By the end of April 2012, each Bayan employee had a sale to his or her name.
In fact, the company had outstripped its target, as about 32% of the employees were able to notch two or more sales. In all, they had gathered a total of 1,644 new customers or new installs or 147% achievement translated into 1.5 sales per employee— in a span of only three months.
This is a manifestation of employees’ heightened engagement with the Bayan values of i-KUSANG KAKASA (integrity, kumikitang kabuhayan, sama-samang may saya, kakaibang diskarte, aksyong dekalidad, simple at totoong serbisyo). Employees felt that they were truly a part of achieving the company’s sales target. All divisions provided the support to make this happen— that is teamwork with fun and, in Bayan parlance, “samasamang may saya.”
The employees were feted in simple awarding ceremonies, where they enjoyed photo ops with Bayan’s top brass. While there were sales commissions, the much-coveted badge of honor was really the speciallymade Bayan jackets that were given to employees for their first sale.
According to Aguado, “the rewards were not very large in terms of monetary value and we believe that employees did this out of their love and care for Bayan.
“The result was that everybody won,” he said.
Thus, with their mission masterfully accomplished, Bayan took home the Human Resource Focus trophy in the Lopez Achievement Awards for 1sa Para sa Bayan: An Engagement Program where Every Bayan Employee Sold a Bayan Service.
