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Sunday, 28th November 2021
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Celine Vitan, Kathy Maristela and Gel Jose receive SKY’s bronze award for Brand Builder Excellence in Marketing Innovation from PANATA representativesSKY earned honors at the Faxies Awards in New York and the 2018 PANAta Awards for its marketing campaign for “Game of Thrones Season 7.”
The winning campaign dubbed “#GOTonSKY” was recognized in the Marketing of a Continuing Series category for creating innovative multimedia publicity about the HBO series among Filipino fans at the Faxies Awards, which honors the finest marketing, advertising and public relations campaigns in the cable industry.
It competed against entries from international entertainment brands such as HBO, E! Entertainment, WE tv and USA Network.
The same campaign won a bronze award for Brand Builder Excellence in Marketing Innovation at the PANAta Awards of the Philippine Association of National Advertisers.
To create buzz about the return of “Game of Thrones” on Philippine cable television via HBO, SKY produced creative promotional stunts on various media platforms. Among the executions of SKY was a commissioned cover of the “Game of Thrones” opening theme by folk group Kontemporaryong Gamelan Pilipino (KontraGaPi). Kontra-GaPi’s version made the rounds in social media and attracted the attention of international and local news outlets.
To further generate widespread interest to watch “Game of Thrones” on cable and online via HBO GO, SKY implemented on-ground activations by featuring the iron throne in select malls and in TV programs including “Tonight with Boy Abunda” and “MYX Daily Top 10,” among others.
An online video showing how a TV program like “Game of Thrones” can bring families together also generated over 2.9 million views on Facebook.
More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’
Published on Thursday, 20 August 2020 | Hits:249
Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly
Mayors express gratitude wellness. to ABS-CBN, AFI
Published on Thursday, 18 June 2020 | Hits:243
Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed
‘Pantawid ng Pag-ibig’ gears up for 2nd phase
Published on Thursday, 18 June 2020 | Hits:232
As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of
Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M
Published on Tuesday, 19 May 2020 | Hits:290
The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro
ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’
Published on Thursday, 06 February 2020 | Hits:240
NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected
ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims
Published on Friday, 23 June 2017 | Hits:3763
ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14
Donate to Operation Sagip Surigao to help earthquake victims
Published on Friday, 17 February 2017 | Hits:4163
A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.
Bulusan workers turn to backyard farming for steady food supply
Published on Tuesday, 19 May 2020 | Hits:841
The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we
‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19
Published on Thursday, 16 April 2020 | Hits:770
ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.
ABS-CBN delivers protective gear, food to health workers
Published on Thursday, 16 April 2020 | Hits:935
HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading
‘G Diaries’ bags academic excellence awards
Published on Monday, 09 March 2020 | Hits:618
“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director
Finally home
Published on Monday, 09 March 2020 | Hits:647
She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would
ALKFI renames building in honor of Gina Lopez
Published on Monday, 09 March 2020 | Hits:452
ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.
Fighting child malnutrition with Alaska Milk
Published on Thursday, 06 February 2020 | Hits:626
ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya
Bantay Bata, Globe activate #163 helpline for free
Published on Monday, 16 December 2019 | Hits:1074
IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10
For the Love of Children
Published on Friday, 05 January 2018 | Hits:1142
For the Love of Children For the Love of Children These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive
New World Hotels & Resorts Hold Run & Raise 2018
Published on Wednesday, 20 December 2017 | Hits:1449
New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at
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