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Tuesday, 7th February 2023



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#SKYat25: A celebration of ‘wow at saya’

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SKYat25 A celebration of wow at sayaSKYat25 A celebration of wow at sayaAs a teen, Alex’s family had four channels on their TV, five on a good day. Residential landline phones were objects of wonder found in only a few homes, even in the 1990s. Computers and cellphones were like extraterrestrials—one heard about them but didn’t actually see them.

Then SKY Cable came to their sleepy Visayas city. With their TV viewing options ballooning— there were dedicated music, movie and news channels in addition to the general entertainment channels they grew up watching—the newcomer became the fount of information, the arbiter of cool, especially for Alex’s generation.

Today, Alex is in his 40s, and his tastes and interests have evolved, the gadgets and appliances available to him much more sophisticated and powerful. Now he doesn’t even have much use for the landline telephone, that most coveted device of his teenage years.

But his family remains subscribers of SKY. And SKY, too, over the past two decades, has constantly reinvented itself in order to be able to deliver content experiences that give “wow at saya” to subscribers.

‘Me and My SKY’

This June, SKY Cable Corporation celebrates 25 years of serving families like Alex’s, which the company is marking with a campaign called “Me and My SKY.” Complemented by a theme song written especially for SKY, the fresh campaign is inspired by “the realization that SKY has made a meaningful difference in people’s lives on a personal level”; that whoever and wherever they are, SKY made things better for them.

The activities lined up for the 25th anniversary include the launch of a station ID as well as a coffee table book outlining watershed events and profiling the personalities who shaped SKY, such as ABSCBN chairman Eugenio Lopez III and his father, ABS-CBN’s Kapitan, Eugenio Lopez Jr.

And, true to ever-evolving, pioneering form, the company is rolling out more first-in-the- Philippines products: A fastspeed mobile internet service that lets the subscriber enjoy their favorite SKYcable channels and shows anytime, anywhere; SKY On-Demand for catching up on one’s favorite local and foreign cable TV shows and watching movies anytime, anywhere; and a more affordable set of prepaid plans for SKYcable.

Ex and Current Employees Reunite during the SKY Employee GAEx and Current Employees Reunite during the SKY Employee GA“It’s really about providing you the content that matters to you, the channels, the programs you enjoy. We’ll give you the power to watch them wherever you are, whenever you want,” SKY president and CEO Carlo L. Katigbak stresses.

Room in Benpres

Katigbak remembers a time when SKY was a much humbler operation with a bare room in Benpres Building as its headquarters and a manpower complement of two engineers. Then an analog operator, it had 20 channels which it offered as a single bundle.

Katigbak helped steer SKY through one of its most challenging periods a decade ago, setting in motion a five-point plan that included sitting down with suppliers to renegotiate program contracts, restructuring debt, cutting costs and bringing in a strategic partner that paved the way for the retirement of a major chunk of its debt.

Lastly, the pay TV operator invested in digital boxes for its customers. Of all the steps they had taken to get out of debt, Katigbak recalled, going digital was the gutsiest one because no one knew just what the outcome would be. Fortunately, the risk paid off.

“I would attribute all the growth we’re experiencing today to our digital platform. It allowed us to create different price points to meet different market needs, to expand the number of channels we offer, and it introduce our own high-definition (HD) service,” he said.

Added the SKY president: “The company is in a new place today. We’re less worried about financial issues and more concerned about making sure we can deliver SKY-quality experience anywhere in the country. We’re also focusing a lot on broadband because we feel that the market is starting to change.”

Sales and Marketing Team during the Sales RallySales and Marketing Team during the Sales RallyThis means more avenues to explore, more directions for SKY to branch into. In fact, the company has assiduously funneled all profits back into the business, the better to be able to improve the quality of its network and the content it offers to customers.

“But over and above providing coverage and content, ultimately the heart of everything we do is really to be of service. We want to make sure that’s what our products are,” Katigbak said.

Jude Pambid was one of the two engineers who worked alongside Katigbak during SKY’s early years.

Currently the head of SKY’s Network Operations, Pambid has had several assignments under the engineering and business operations groups. He has turned start-ups around and been assigned to various parts of the country to expand SKY’s regional network, specifically in Cavite, Laguna and Bulacan.

Pambid, an electronics and communication engineer, is especially proud of SKY’s efforts in the Visayas post-Yolanda, an endeavor that won the team a trophy in the 2013 Lopez Achievement Awards’ Public Responsibility category.

“We were there four days after the storm hit and were the first to reach those areas,” Pambid recalled of the viewing and charging stations they set up in communities in Tacloban, Ormoc and Roxas. “More than providing them with information, we gave them hope when they saw on the news that the world wanted to help them.”

While Pambid’s team provides “wow at saya” to customers by ensuring the smooth operations of the SKY network 24/7, Lito Mapolon, head of Core Network and Engineering, molds his people to be “engineers in the digital age.”

According to Mapolon, SKY is a company in flux, transforming from pure analog with 70 channels to pure digital with more than 200 channels; introducing and upgrading 70% of its Metro Manila network to broadband; and now, switching over from cable TV company to telco. These, in turn, require not only adjustments in the equipment in the customers’ homes, but also in SKY’s processes and human resources.

“You have people trained in analog who will now offer digital and broadband. But in the Lopez Group, we don’t say ‘There’s new technology so we’ll need new people.’ As much as possible we use the same resources because they’re what brought us to where we are today; we just need to equip them to be able to meet the requirements,” Mapolon explained.

Even as it ensures the welfare its employees, customer service remains way up there among the company’s priorities.

“The products, the content, the speeds you offer and the facilities you install will change. But we want our relationship with the customer to be such that when he dies, he will remember that he got this level of service only from SKY. As to how to do it, it’s something we try to figure out every day,” Mapolon said.

Katigbak and SKYCOO Ray Montinola pose with the Sales awardeesKatigbak and SKYCOO Ray Montinola pose with the Sales awardees
SKY Employees perform during their Employees DaySKY Employees perform during their Employees Day

Sales at workSales at work

Yolanda Survivors crowd the Tacloban Astrodome to witness SKY27s Solidarity ConcertYolanda Survivors crowd the Tacloban Astrodome to witness SKY27s Solidarity Concert

SKY Employees do their pre-game stretching during their Employees DaySKY Employees do their pre-game stretching during their Employees Day

 CLK speech during the SKY Employee GACLK speech during the SKY Employee GA

 

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:569

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:575

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:539

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:617

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:562

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:4198

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4477

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:1230

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:1130

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1285

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:940

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:1001

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:762

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:969

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1467

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1482

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1777

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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SKYBIZ draws up continuity plan for partners

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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