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Adtel on the move

Published on Tuesday, 19 February 2019 12:00 | Hits: 10067
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Adtel Inc.Adtel Inc.ADTEL Inc. is on the lookout for its next big thing.

The company, whose name is a portmanteau of “advanced” and “telecommunications,” is eyeing emerging new technologies in a bid to move on from its telco roots while ensuring its future readiness. After all, Adtel aims to “enhance the value of stakeholders through its exceptional technology solutions in the Philippines.”

“Technology is evolving so the challenge is spotting emerging technologies in order to sustain our longevity,” says Adtel president Andrew Ramos. “Right now, we’re looking at smart technologies. We feel that it’s something we have to be engaged in.”

Armand Batalla, vice president for Sales, adds: “We have several businesses that have gone and were replaced by new technologies. That’s why we’re doing a lot of business development— the departments and businesses within Adtel are looking for new technologies specific to the areas where they are.” Batalla’s SKY direct-to-home (DTH) team and the Channel Distribution department led by director Erwyn Alcomendras are at the forefront of this push.

Batalla’s SKY direct-to-home (DTH) team and the Channel Distribution department led by director Erwyn Alcomendras are at the forefront of this push.

Channel distribution

A chunk of Adtel’s business is under the umbrella of the Channel Distribution group. These include the Baron Super Antenna, which the company puts together in its four manufacturing facilities across Luzon, and ABS-CBN TVplus, for which it serves as distributor.

The company is also banking on several additional ventures, specifically in smart lighting systems, smart locks and water purifiers, to further beef up its Channel Distribution portfolio, says Alcomendras.

The iDual smart lighting system has LED lights whose colors can be adjusted—from daylight to night, or depending on the mood or occasion— through remote control.

Another new product is the Igloo smart lock that allows the homeowner to send a code that visitors can use to enter his or her residence for a specified period or for one-time use. It alerts the owner when the authorized people enter the home. The Igloo, which is recommended for condo dwellers, is seen to become standard in high-end condos for better security and control, notes Alcomendras.

Meanwhile, the Kent Gold Plus and Kent Crystal water purifiers are added to tap water to purify it while retaining beneficial minerals. The Kent range also includes a wall-mounted purifier with a digital display as well as a model that can be placed under the sink so the water is automatically filtered before it comes out of the tap.

“We have a huge potential to maximize our nationwide network of close to 5,000 retail stores, long-term partnerships with dealers/retailers to distribute new, higher-margin products as technology evolves,” Alcomendras says.

SKY DTH

Three years ago, SKYcable approached Adtel with an offer for the latter to serve as the exclusive importer and distributor of the components for its new venture.

The SKYdirect DTH service allows SKY to offer their content through satellite instead of cable, Batalla explains.

“We are the importer of the satellite dish, satellite box and cables. SKY is the one providing the DTH service, while we take care of the importation of the equipment for that service from SKY.”

According to Batalla, one challenge his team has encountered is figuring out the fastest way to deliver the equipment to SKY’s 39 distributors all over the country.

“That’s why we set up warehouses in Luzon, Visayas and Mindanao. It’s strategic for us to put up warehouses in those areas because it’s going to be faster in terms of delivering the equipment. The distributors then sell it to the end-users,” notes Batalla.

Eventually, the team looks to add to their existing service centers in Luzon and the Visayas for “faster turnaround of after-sales of the equipment.

As one of the key contributors to Adtel’s performance, Batalla hopes to be able to sustain his department’s momentum and continue being the exclusive importer and distributor of SKY DTH equipment.

“The DTH industry is very, very competitive. The battle really is more on the quality of content that different DTH operators are offering the market,” observes Batalla. “In terms of quality of content SKYdirect still has the advantage because of the content of ABS-CBN.

“Our vision is to support SKY for them to be able to reach their target in terms of subscriber base. That’s basically our target also—five million subscribers in five years,” notes the Sales head.

Baron Antenna

The Baron Antenna, which catapulted Adtel into the public’s consciousness more than a decade ago, remains one of the company’s major products.

Ramos attributes the Baron’s long shelf life to its superior quality, especially vis-à-vis copycats. The current lineup includes the Baron Super Antenna for urban areas, the Kapamilya Gitnang Luzon or KGL for mountainous areas and the Baron Extended Range or BXR long-range antenna. The newest Baron Antenna, the Baron Receiver Link or BRL Antenna, was developed by Adtel for use with the ABSCBN TVplus box.

“People noticed that the low-quality antenna lasted for just less than a year, so they learned their lesson: ‘Let’s not buy the low quality, let’s buy the Baron Antenna.’”

The country’s steadily increasing population also help keep sales of the Baron Antenna robust.

“That’s why our main product is really the Baron Antenna. It is the longest sustaining business that we have,” Ramos says.

 Baron LogoBaron Logo

The Baron Receiver Link or BRLThe Baron Receiver Link or BRL

 the Igloohome Smart Keybox 2 can be used with various styles and sizes of doorknobs the Igloohome Smart Keybox 2 can be used with various styles and sizes of doorknobs

 Kent RO Alkaline Pitcher Kent RO Alkaline Pitcher

 Kent RO Gold Plus

iDualiDual

 iDual has 10 types of bulbs, including the A E27 iDual has 10 types of bulbs, including the A E27

 iDual has a remote control to activate the light features iDual has a remote control to activate the light features

 Smart Home Tech PH Smart Home Tech PH

 

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:345

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:362

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:317

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:386

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:331

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:3916

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4258

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:967

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:895

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1063

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:746

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:762

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:570

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:748

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1223

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1245

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1567

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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