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Thursday, 11th August 2022



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K Channel's Rina, Edric and Danie are teaching millions

Published on Wednesday, 01 July 2015 10:09 | Hits: 20480
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Rina Lopez BautistaRina Lopez BautistaFor Knowledge Channel Foundation Inc. (KCFI) Transmedia director Edric Calma, work at Knowledge Channel (K Channel) is a means to reach out, help teach basic competencies and transmit good values to millions of learners all over the Philippines, in ways only technology can make possible.

As a former broadcast news reporter, former newscaster, and former college teacher who received very positive feedback from viewers, students and colleagues, Calma views K Channel as a “platform to help in molding the hearts and minds of many, many children into empowered and productive citizens who can and will fulfill their dreams.”

dreams.” Since 2009 when he joined K Channel as content manager, Calma has led a team that would cull learning competencies required from the Department of Education curriculum, for inclusion in the programs to be produced by K Channel. Each learning topic was translated into a script, story boards, a video with an episode guide for teachers, aired on K Channel, uploaded on KChOnline.ph and transformed into an elearning module for interactive sessions that may include games, quizzes and other study guides.

“We are happy to be recognized for our work, for example, in 2013 we won the CMMA (Catholic Mass Media Awards) Best Website (kchonline.ph),” says Calma. KCFI was also a CMMA finalist in 2013 for Best Adult Educational Show for “Wow” and in 2014 for Best Website (kchonline.ph) and Best Magazine Show for “K Now.”

Viewable by households

For channel head Danie Sedilla-Cruz, also a former teacher, the first challenge is to make K Channel, a curriculumbased
Edric calma KCH Transmedia DirectorEdric calma KCH Transmedia Directoreducational channel, also viewable by households. With K Channel being made available to homes through ABSCBN TVplus, its program grid is slowly being reworked to suit household audiences.

K Channel used to cater solely to schools, so that its program grid follows the school curriculum and schedule. A learning topic shown today will be replayed at a different time tomorrow because it is intended to be shown in different classes or sections in school. But according to Sedilla-Cruz, home viewers are used to appointment viewing, they expect programs to be shown at particular times during the day.

Rising through the ranks from junior copywriter to creative account head and creative account director at the Creative Communication Management division of ABS-CBN Corporation, Sedilla-Cruz was handpicked by ABS-CBN president Charo Santos- Concio to focus on K Channel, primarily how to adapt the channel to the needs of learners outside the regular school hours.

Vital steps

KCFI president Rina Lopez- Bautista welcomes the changes in K Channel as vital steps to the foundation’s evolution. K Channel is one of the media for KCFI learning resources to reach its target audiences, but it is not the only one. The modules are also available online and on-demand through packages provided to public schools.

KCFI also conducts training for teachers, principals and school division superintendents and assistant superintendents, under various programs that ultimately improve public education that is aligned with the curricula of the rest of ASEAN (Association of Southeast Asian Nations).

Lopez-Bautista says: “K Channel is not meant to be compared with regular entertainment channels. Our objective should not just be to drive viewership, but ‘learnership.’ There is a need to create new content and repurpose old content so we can be relevant to our viewers both in the schools and in households.”

Calma says social justice is the primary value at work when K Channel produces content for all its platforms. “Education is the equalizer. It is necessary for inclusive growth.” Sedilla-Cruz chooses excellence as the primary value for her. “We do not shortchange the audience. We must give them what is rightfully theirs.”

Focus on teachers, pupils

Danie Sedilla-Cruz Danie Sedilla-Cruz Lopez-Bautista forges on with infectious passion,focusing on teaching and the learning process. “We in KCFI subscribe to the belief that just like in theater, where you can take away the seats, the stage, the set, the director and everything else except the actors and the audiences, we must focus our energies on the teachers and the pupils for maximum retention of know-how.”

Calma calls on LopezLink readers to continue supporting public education and KCFI. “Support the education of the underserved. Let us continue providing relevant, quality education and proper skills development to our underprivileged learners so they can be useful members of society. Everyone, every employee, every company must invest in the education of our youth, especially the underserved youth.”

Sedilla-Cruz says: “Wherever you are is where God wants you to be. His is a perfect plan and you are equipped for whatever challenge is facing you. Make the most out of your circumstances. They are there for a purpose. The question is not why—which seems burdensome—but what for, which is more empowering.” (Story/Photos by: Carla Paras-Sison)

 

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:389

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:399

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:360

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:430

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:378

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:3979

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4298

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:1025

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:953

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1115

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:795

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:823

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:616

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:800

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1289

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1300

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1614

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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