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March Ventosa: The constant learner also leads

Published on Friday, 08 July 2016 10:29 | Hits: 18205
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March Ventosa head of Narrowcast at ABS-CBN CorporationMarch Ventosa head of Narrowcast at ABS-CBN CorporationMarch Ventosa, head of Narrowcast at ABS-CBN Corporation and concurrent chief operating officer of SKY Cable Corporation, celebrated 10 years as a Kapamilya this year and seems to have made a career out of constant learning and discovery.

Having spent the first 25 years of his career in advertising, he was actually afraid he’d get bored if he moved to the media side of the industry. Bored he was not. Joining ABS-CBN in 2006 to head Corporate Marketing, Ventosa experienced a continuous evolution of simultaneous assignments that spoke to his pioneering entrepreneurial spirit.

Started small

“When I observe the Lopez companies, they normally get into something ahead of everybody. They started small in cable and now they have the largest network. And what I like about what happened to me is that Gabby (ABS-CBN chairman Eugenio Lopez III) moved me across the organization such that I was constantly learning something new. I like it that at 54, I can still learn and relearn the business, and together with my colleagues discover something new,” says Ventosa.

Joining the SKY team in November 2015, Ventosa found himself interacting with the customer directly for the first time.

“In my previous role, I was working with content creators. We supplied the channels. SKY is on the access side of the business. We are concerned with finding ways to distribute services creatively, as well as providing superior viewer experience. This was new to me, and exciting. I’ve never faced the customer before,” he recalls.

Complex business

In addition, he describes SKY’s business to be very complex and requires it to be at the forefront of technology.

“Competition is changing dramatically. We are not simply in cable anymore. There are DTH (direct-to-home) and OTT (over-the-top) services available now. As people have increased access to the internet, they require better content to be available to them. This is a big challenge to the industry.”

Interestingly, Ventosa views SKY as the “David” or challenger facing the “Goliaths” or giant telephone companies in the broadband side of the business. He believes so much potential remains for SKYbroadband, which has been growing at twice the rate of industry’s

As for SKYdirect, SKY’s DTH service offering, his vision is to “provide another service to all Filipino homes nationwide that will extend the SKY experience.”

SKY has a strong image in the pay TV category. However, it is only present in 18 provinces across the Philippines. SKYdirect allows the SKY team, renowned for the “best curation of content,” to provide a new choice to those outside SKY’s cabled areas in a very affordable manner.

Although competition has had an eight-year head start in DTH, Ventosa is confident that SKY’s strong suit, which is giving the customer the inimitable “wow at saya” experience, will work in favor of SKYdirect. The service has been on test broadcast since January 2016 after it received approval of its license, and went commercial on May 16, 2016.

Opportunities for synergy

The SKYdirect team worked very closely with distributors to offer a solid channel lineup that is unique and sought after. At the same time, as head of Narrowcast, which includes ABS-CBN Publishing and ABS-CBN Sports+Action, Ventosa is naturally inclined to look for opportunities for synergy across the multiple teams.

SKYdirect’s prepaid service was launched in May and its postpaid plan offers were launched in June. The big, hairy audacious goal? To reach the million-subscriber mark in half the time it took competition.

Ventosa tells LopezLink readers: “I’d like the Lopez Group kapamilya to know that SKY is here to serve. Do not hesitate to come to us with suggestions. We expect our customers to be involved in the service that we provide. We want to serve you better, and we would like to ask our kapamilya for feedback. A big part of customer service is listening. We want you to feel that we are always ready to be engaged with your feedback so that we can improve ourselves and how we serve your needs.” (Story/Photos by: Carla Paras-Sison)

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:348

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:365

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:321

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:390

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:336

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:3922

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4261

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:973

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:904

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1067

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:752

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:771

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:573

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:753

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1231

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1254

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1570

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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