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Monday, 30th January 2023



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Dicky Liwanag: Telco exec finds his ‘WHY’ in SKY

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Dicky LiwanagDicky LiwanagDicky U. Liwanag, SKYBIZ Enterprise and MSME head since 2011, counts 20 years as a telecommunications professional doing sales and marketing with stints in Bayan Telecommunications Inc., Digital Telecommunications Phils. Inc. and Broadband Philippines. A licensed electronics and communications engineer (ECE), he once served as a faculty member of the De La Salle University College of Engineering, his alma mater. He is also currently a member of the board of directors of the Philippine Cable TV Association.

The SKYBIZ Enterprise team handles top companies under the BPO (business process outsourcing)/ICT (information and communications technology), banking, manufacturing, retail and hospitality industries, as well as government. Meanwhile MSME stands for micro, small and medium enterprises.

Starting off as a team of four, the team is now close to 60-strong operating as a full business unit with Sales, Marketing, Technical, and Sales Operations Support covering Metro Manila, Cavite, Laguna, Batangas, Cebu, Davao, Bacolod, Iloilo and Baguio. The team’s business portfolio has grown from P100 million a year in mostly cable service subscription revenues to P1 billion a year with broadband internet and data services having a 60% share.

To slice into duopoly

The goal then was for SKYBIZ to slice into the duopoly in the telecommunications industry. The unit wanted to “at least be able to compete in the wired broadband and data service space by providing customers with the option of an alternative provider geared toward giving better service.”

His main challenge now is to make sure that the company’s support structure and processes can adapt to the business demands of its customers from various industries.

“We need to ensure that we are able to meet our guaranteed service level availability and provide excellent customer servicing. To cope with this demand, we implemented IT support systems on CRM (Customer Relationship Management) and NMS (Network Monitoring Systems), equipping us with the necessary tools to support our customers better,” says Liwanag.

Kapamilya culture

He notes that the team is a “very young group” with majority of account managers falling under the millennial category, “so we are able to develop them to embody the ‘kapamilya’ culture treating each of our customers as their own.”

To continue the business’s momentum, Liwanag says: “Leveraging on our people and systems, we will continue to enhance our digital capability where our customer experience programs will be anchored. Our goal is to make sure we are accessible, and that critical information and feedback needed by our customers pertaining to the services we offer is provided, equipping them to operate their business in a more productive and cost-effective manner.” 

The goal is to be a major player in the Enterprise and MSME market, that is, to be “known as the best alternative provider of broadband and data over the traditional telco services” and, in the process, hopefully to double annual revenues to P2 billion in the next three years.

Ideal state

Liwanag says: “Our ideal state is that our growth is just an effect of the help we are able to extend to our customers in growing their respective businesses.”

The Lopez Value of a pioneering entrepreneurial spirit is most applied by Liwanag’s team.

“You need to always be at the top of your game, competing against the telco giants. You need to be creative in acquiring new customers and in ensuring that your existing ones are well-serviced.”

Asked about life goals and how he is working on them while being at SKYBIZ, he reflects on the book “Find Your Why” by Simon Sinek (with David Mead and Peter Docker, Portfolio/Penguin, 2017), “which speaks about letting your ‘WHY’ be the center of what you do and how you do things.” He says it allowed him to come up with his own “WHY,” which is “to encourage one to be extraordinary so that one can also have a positive and life-changing effect on others.”

Growing with the customer

He says: “Being given the opportunity to lead SKYBIZ allows me to exhibit this. I focus on the development of each new member of the team and align our growth to that of the customers we service. Each SKYBIZ team member grows as the customers we service also grow.”

His message to “LopezLink” readers: “We have received great support from our sister companies availing of our services and I’m very confident that each of you has experienced or used our cable and internet services in your workplace. It would be a great pleasure if we can also be of service to our kapamilya outside the Lopez Group community. We want to show them that SKYBIZ can build their business better. Visit www.skybiz.com.ph to know more about our products and services.” (Story/Photos by: Carla Paras-Sison)

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:550

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:555

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:520

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:597

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:541

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:4175

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4460

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:1208

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:1111

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1264

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:919

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:983

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:745

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:950

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1447

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1461

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1757

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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