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The small fry break new ground

Published on Monday, 15 March 2021 13:51 | Hits: 6300
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Gian Carlo Vizcarra (left) with one of his  mentors, ABS-CBN Films VP and KTX  head Enrico SantosGian Carlo Vizcarra (left) with one of his mentors, ABS-CBN Films VP and KTX head Enrico SantosAs a teenager, Gian Carlo Vizcarra had the opportunity to migrate with his entire family to the United States. He had quit journalism studies and was waiting for his petition when ABS-CBN Corporation’s public relations (PR) division hired him in 2004. He eventually chose to stay in the Philippines and afterwards completed his bachelor’s degree at the University of Santo Tomas.

Fast forward to November 2019, Vizcarra was rehired by ABS-CBN to head business development for KTX, the ticketing service supporting the live events, studio tours and the fan loyalty program of the network.

“At that time under CRM (Customer Relationship Management), KTX operations were already running smoothly. But it was a small player in the ticketing business. You had the established names like TicketNet and TicketWorld. They were the ‘big fish.’ KTX was ‘small fry.’ I had just come from doing PR work for some theater companies and management agencies, and it was an opportunity to expand the reach of KTX outside of the network, because I practically know a lot of people in the business—who to talk to, what their needs are,” Vizcarra recalls.

Four months into his new role, the COVID-19 pandemic led to nationwide quarantine restrictions and all live events were cancelled. KTX pivoted to the digital space and captured a significant number of virtual events that provided much-needed entertainment to audiences seeking respite and sanity.

Breaking new ground
He says: “My longtime boss and mentor (writer/producer Joaquin Enrico Santos, vice president of ABS-CBN Film Productions or Star Cinema) instilled in me the drive to always break new ground. I take pride that KTX did break new ground. It was really something new and I am proud to be part of a pioneering effort, and at the same time contribute to the company’s objectives, at the same time help other people in the industry—artists and producers, among many others.”

Eight months into his KTX assignment, Congress denied ABS-CBN’s franchise application and the CRM division had to close shop. Together with more than 20 other colleagues at CRM, Vizcarra was winding down operations and informing, more of apologizing to, customers, suppliers and other stakeholders about some projects that would no longer push through due to the closure of the division.

CRM was shuttered on Aug. 31, 2020 but the following day, Santos, Star Cinema managing director Olivia Lamasan and ABS-CBN Global chief operating officer Aldrin Cerrado found a place for two people to run KTX, Vizcarra being one of them with Hedda Ocampo.

Santos, Lamasan and Cerrado saw the value as well as the potential of KTX to not just support ABS-CBN Films but a whole industry of producers—of movies, concerts and other events—who all need the platform to reach their market. And KTX did not disappoint. It thrived in the digital arena bringing the biggest virtual events direct to patrons’ homes.

Profit center

“The challenge now is how to maintain and further strengthen KTX. We will have to find ways to make the brand even bigger and somehow keep it afloat even after the pandemic is over. I joined KTX when it was ‘small fry.’ I don’t want to go back to being ‘small fry.’ As a business, I always think that if we don’t earn enough, we will fold. That keeps me motivated every day. I have always been proud of KTX, and I am even more proud of what it has become the past months, and I will never drop this KTX ball,” Vizcarra says.

It seems that not going to the US, working on a variety of assignments in and outside ABS-CBN, and rejoining ABSCBN when it was just about to lose its franchise all worked to bring Vizcarra to KTX now. 

Reflecting on the Lopez Value of a pioneering entrepreneurial spirit, he says: “I enjoy everything that I do for KTX. I get to talk to people, help them with their goals. I get to work with brilliant bosses.

It’s all good and it brings me a different kind of fulfillment. I am accountable for it. And I welcome this accountability because I feel like KTX is so much a part of me and I want to make those people who launched KTX around four years ago to be proud of what KTX has become, especially then CRM head Richmond Ezer Escolar.”

His message to Lopez Group kapamilya: “Spend time and enjoy that KTXperience. Let us provide you with that ‘KTX,’ not just Kapamilya tickets, but that ‘key to experience.’ We want everybody to have different experiences,” especially in view of the many talented artists, filmmakers and event organizers who wish to connect with their audiences, even if only virtually for now. (Story/Photos by: Carla Paras-Sison)

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:346

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:364

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:318

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:387

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:332

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:3916

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4259

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:970

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:898

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1064

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:748

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:768

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:571

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:750

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1228

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1249

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1568

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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