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Tuesday, 28th March 2023



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What’s the story, Kapamilya?

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ABS-CBNABS-CBNWhat exactly does it mean to be “in the service of the Filipino”?

The flagship slogan of ABS-CBN has been around since the 1990s, but its roots go back much further, to the forebears of the late ABS-CBN Chairman Emeritus Eugenio “Kapitan” Lopez Jr. and Chairman Eugenio “EL3” Lopez III.

A narration of the definitive ABS-CBN story—how Kapitan built the network in the 1950s, its fate during martial law, its resurgence after the Edsa Revolution, and yes, how and why “In the Service of the Filipino” came to be—has been put together for today’s audiences.

The result is a brief but comprehensive video collating the experiences of long-time ABS-CBN executives, thus retracing the beginnings of the company—its rise and fall in the 1950s through the 1980s and its unfaltering ascent by the 1990s.

“You only get to appreciate what ABS-CBN stands for if you know its history, the vision of its builders,” says Robert Labayen, whose Creative Communications Management group is spearheading the creation of the video project.

Sharing their stories and memories for the video are the people who joined Kapitan in 1986, among them Executive Adviser to the Chairman, Chief Content Officer and ABS-CBN University President Charo Santos- Concio, Chief Operating Officer of broadcast Cory Vidanes, Star Creatives’ Malou Santos, Integrated News and Current Affairs Head Ging Reyes, New Media Head Enrico Santos, Star Magic’s Johnny Manahan, Peter Musngi, Olivia Lamasan and former ABS-CBN President Freddie M. Garcia; as well as the newest generation of executives who helped lead ABS-CBN into the new millennium.

Also providing a personal glimpse of Kapitan are his younger brother, Lopez Group Chairman Emeritus Oscar M. Lopez, eldest daughter Gina Lopez of ABS-CBN Lingkod Kapamilya Foundation Inc. and long-time Lopez Group executive Atty. Jake Almeda Lopez, his boyhood friend at the Ateneo de Manila.

When one considers the corporate and creative behemoth that is the ABS-CBN of today, it is almost impossible to imagine that it ever went through a spectrum of trials, from the appalling to the ridiculous.

“When ABS-CBN reopened in 1986, wala silang kagamit-gamit: their conference tables were doors that employees took off their hinges; there weren’t enough chairs for everyone and there was only one sofa that no one would sit on for fear it would collapse; it would flood in the office whenever it rained; and tapes were reused several times over so there are no records of ABS-CBN’s early programs.

“The people who went through all of that are still around, so this is not ancient history,” Labayen shares.

For the multi-awarded adman, the creative mind behind most of ABS-CBN’s station IDs and slogans including 2009’s well-loved “Bro, Ikaw ang Star ng Pasko,” its soul is what sets the network apart from competition.

“For generations now, the Lopezes have been known for public service, starting with the father of Don Eñing (Kapitan’s father, Lopez Group founder Eugenio H. Lopez Sr.) who was serving as the governor of Iloilo when he was assassinated. Don Eñing in turn passed these values on to Kapitan and then on to EL3,” he says.

The initiative to tell the ABS-CBN story to its employees and guests is thus particularly relevant—and timely—as the 63-year-old network embarks on a new chapter under its new President, Carlo Katigbak.

Labayen shares an observation he had while watching the network’s Christmas special two months ago: “We can endure because we have lots of stars, creative talents and writers. We can provide so much more than the competition.

“Our leaders still have so many plans. The history of ABSCBN is just about to begin.”

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Published on Thursday, 20 August 2020 | Hits:610

More Filipinos receive Kapamilya love from ‘Pantawid ng Pag-ibig’

Kapamilya love reached more Filipinos as ABS-CBN Foundation Inc.’s (AFI) “Pantawid ng Pag-ibig: Isang Daan, Isang Pamilya” campaign distributed food packs and ligtas bags outside Metro Manila for those greatly

Mayors express gratitude wellness. to ABS-CBN, AFI

Published on Thursday, 18 June 2020 | Hits:604

Local government units (LGUs) found it challenging to quickly provide relief to families affected by the quarantine. That is why several mayors in Metro Manila and nearby provinces have expressed

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

Published on Thursday, 18 June 2020 | Hits:571

‘Pantawid ng Pag-ibig’ gears up for 2nd phase

As Filipino families continue to struggle with the loss of jobs, ABS-CBN Foundation Inc. (AFI) moves to the second phase of the “Pantawid ng Pagibig” campaign with the aim of

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

Published on Tuesday, 19 May 2020 | Hits:658

Over 600,000 families to benefit as ‘Pantawid ng Pag-ibig’ raises P350M

The “Pantawid ng Pag-ibig” campaign of ABS-CBN and ABS-CBN Foundation Inc. (AFI) has raised P350 million in cash donations and pledges for the benefit of over 600,000 families in Metro

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

Published on Thursday, 06 February 2020 | Hits:598

ABS-CBN reaches out to evacuees via ‘Tulong-Tulong sa Taal’

NO evacuee will be left behind. This is the promise of ABSCBN as it launches the “Tulong-Tulong sa Taal” campaign, which aims to unite the nation in helping Filipinos affected

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

Published on Friday, 23 June 2017 | Hits:4251

ABS-CBN Foundation Europe to hold telethon for London Grenfell Tower fire victims

ABS-CBN Foundation Europe CIO joins public and private support for the victims of the massive fire that hit the 24-storey residential London Grenfell Tower in West London on June 14

Donate to Operation Sagip Surigao to help earthquake victims

Published on Friday, 17 February 2017 | Hits:4526

Donate to Operation Sagip Surigao to help earthquake victims

A state of calamity has been declared by the Mayor of Surigao City. Relief and rescue operations are underway for the barangays that have been affected.

Bulusan workers turn to backyard farming for steady food supply

Published on Tuesday, 19 May 2020 | Hits:1272

Bulusan workers turn to backyard farming for steady food supply

The Rural Workers Association of San Rafael (RWASR) based in Bulusan, Sorsogon, which runs Nasipit Eco-Agri Farm, has a simple message for their fellow Filipinos: “There is no problem we

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

Published on Thursday, 16 April 2020 | Hits:1180

‘Ligtas Pilipinas’ helps educate Filipinos on COVID-19

ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.

ABS-CBN delivers protective gear, food to health workers

Published on Thursday, 16 April 2020 | Hits:1327

ABS-CBN delivers protective gear, food to health workers

HELP came through for health workers in East Avenue Medical Center after ABS-CBN delivered masks and other protective gear and snacks to show support and Kapamilya love to those leading

‘G Diaries’ bags academic excellence awards

Published on Monday, 09 March 2020 | Hits:970

‘G Diaries’ bags academic excellence awards

“Maraming, maraming salamat po sa award na ipinagkaloob ninyo sa amin. Alay namin ito sa kapatid kong si Gina Lopez,” said “G Diaries” host and Bantay Bata 163 executive director

Finally home

Published on Monday, 09 March 2020 | Hits:1040

Finally home

She could hardly contain her joy and excitement when she saw her son walking towards her. She welcomed him with tight hugs and happy tears as a loving mother would

ALKFI renames building in honor of Gina Lopez

Published on Monday, 09 March 2020 | Hits:796

ALKFI renames building in honor of Gina Lopez

ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) renamed its building Gina Lopez Building in honor of its late chairperson and founder of ALKFI programs Bantay Bata 163 and Bantay Kalikasan.

Fighting child malnutrition with Alaska Milk

Published on Thursday, 06 February 2020 | Hits:1010

Fighting child malnutrition with Alaska Milk

ACCORDING to UNICEF, 95 children in the Philippines die every day because of malnutrition. This is one of the reasons Alaska Milk Corporation supports the advocacy of ABS-CBN Lingkod Kapamilya

Bantay Bata, Globe activate #163 helpline for free

Published on Monday, 16 December 2019 | Hits:1517

Bantay Bata, Globe activate #163 helpline for free

IN 2015, Unicef and the Council for the Welfare of Children conducted the National Baseline Study on Violence Against Children in the Philippines, which indicated that eight out of 10

For the Love of Children

Published on Friday, 05 January 2018 | Hits:1522

For the Love of Children

  For the Love of Children For the Love of Children   These children live everyday making ends meet without losing hope that a better future awaits them. Together, let’s keep their hopes alive

New World Hotels & Resorts Hold Run & Raise 2018

Published on Wednesday, 20 December 2017 | Hits:1817

New World Hotels & Resorts Hold Run & Raise 2018

New World Hotels and Resorts gears up for another exciting edition of Run & Raise in 2018. Now on its fourth year, Run & Raise 4 will be held at

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Maja-Geoff, Janella-Joshua headline ‘The Killer Bride’

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Bantay Bata 163Corporate Social Responsibility the Lopez Way

Bayan Academy Calendar

BAYAN Academy offers the following certificate training courses this month:

June 18-19: Market Research

June 25-26: Human Resource Management For rates, call Carol Arcaya at 426-3140. Bayan Academy reserves the right to change course dates.

 

June 18-19:

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