Rokajax search

Saturday, 13th August 2022



  • Home
  • Lopez Companies
    • Business and Finance
    • Calendar
    • Promos and Offers
    • Lopez Group Companies
  • HR Updates
    • HR Council
    • Business Excellence
    • Job Opportunities
  • Employee News
    • Message from Lopez
    • Meet the Executive
    • Meet the Team
    • Milestones
    • Spotlight
    • Advocacy
  • Corporate Sustainability
    • ABS-CBN Foundation
    • Sagip Kapamilya
    • OML Climate Change Center
    • Knowledge Channel
    • Lopez Museum
  • Lifestyle
    • Kapamilya Entertainment
    • Power Plant Mall Finds
    • ABS-CBN Publications
    • Food and Recipes
    • Lifelong Wellness
  • Blog
  • Lopez Values
    • 7 Lopez Values
    • The Credo
    • Web Comics
    • Special Feature

Paolo Pineda: Making his way into Filipino homes

Twitter

Paolo PinedaPaolo PinedaPaolo Pineda, chief finance officer of ACJ O Shopping and concurrent head of Business Development at ABSCBN Corporation, is slowly but surely making his way into Filipino homes, and finding a welcome place, too.

Working on the start-up since its inception in 2013, Pineda has seen revenues double as more families, led by ever-busy homemakers, have turned to home shopping for convenience as well as for a lot of items not available in regular stores.

Pineda joined ABS-CBN in 2000. He says being with the company has helped him “understand organization, hiring people, culture development” and prudent resource management (“pagigingmatipid”).

At the home shopping network, Pineda and his team are working to be accepted as a regular sales channel by manufacturers and consumers alike. ABS-CBN’s partner for the venture, CJ O Shopping of Korea, already had a presence in China, India, Turkey and Vietnam before they came to the Philippines. The team launched best-selling Korean products at a crazy pace over the last four years and is now ready for the next phase, introducing even more products from both local and multinational makers of fast-moving consumer goods.

“At home shopping, our products are focused on the essentials. They give our customers more time for their families. We really want to help Filipinos in their daily lives, and for a certain segment, we want to help Filipinos who are moving to smaller dwelling places like condominium units. Similar to the experience in Korea, our products provide good value. For example, we have very practical space organizers built for small living spaces, and they’re affordable,” Pineda says.

To build a business like home shopping, Pineda has had to rely on his “pioneering entrepreneurial spirit.” He said working at ABS-CBN has given him a lot of opportunity to practice the Lopez Values.

“At the Lopez Group, they really encourage you to build businesses and give you both flexibility and support to grow the business.”

Going forward, he wants to focus on employee wellness and well-being in order to align each employee’s life goals with those of the company.

"Ours is a very functional business. There is a tendency for the team to just focus on selling the products. What I want the team to realize is that what we sell actually helps a person in his daily life. I want each team member to see his contribution to the family, to the customer, even in little ways, because of the products we are bringing into their home,” says Pineda.

His message for LopezLinkreaders: “O Shopping wants to make life for homemakers easier by providing them with products that are essential for daily living. We want to be able to give them kitchen tools and appliances that can keep their energy requirements very reasonable. Our kitchen products, our biggest category, are designed to allow for more efficient, more pleasant and more orderly homes.” (Story/Photos by: Carla Paras-Sison)

More Articles from Lopezlink

ABS-CBN makes new appointments

ABS-CBN makes new appointments

11 semifinalists vie for LAAs

11 semifinalists vie for LAAs

Star Music youngbloods drop new tunes

Star Music youngbloods drop new tunes

Irritated eyelids? BlephEx offers immediate relief

Irritated eyelids? BlephEx offers immediate relief

ABS-CBN holds on to spot as most watched network

ABS-CBN holds on to spot as most watched network

Shop via Rockwell On Demand with The Rockwellist app

Shop via Rockwell  On Demand with  The Rockwellist app

New dishes to try at Elbert’s Diner

New dishes to try at Elbert’s Diner

NegOr launches country’s first RE code

NegOr launches country’s first RE code

Meet the MOR Digital team

Meet the MOR Digital team

K Channel's Rina, Edric and Danie are teaching millions

K Channel's Rina, Edric and Danie are teaching millions

First Gen pilot-tests ‘GreenWheels’ EV project

First Gen pilot-tests ‘GreenWheels’ EV project

Shaina, Denise and Jake rattle viewers in ‘The Haunted’

Fall in love with different tales of love on iWantTFC

Fall in love with different tales of love on iWantTFC

Free iWantTFC standard plan for SKY subscribers

Free iWantTFC standard plan for SKY subscribers

Malou Santos: Mother of ‘creatives'

Malou Santos: Mother of ‘creatives'

Subscribe to Lopezlink

Lopez Holdings Corp. All rights reserved



About Us | Copyright | Sitemap | Archive