ABS-CBN pays tribute to the good qualities of Filipinos through the “One Love, One Pinas” campaign launched on June 12 as the nation celebrated its 120th year of independence.
The Kapamilya network unveiled its on-air and digital campaign during its annual flag-raising ceremony with a special video showing people from around the Philippines who spread love and positivity in their own ways. These include entrepreneur Kim Obiso of Cebu, who brings joy to passengers with a “videoke” machine on board his jeepney; a fisherman from Miag-ao, Ramon Montalbo, who supports his family; Silay farmer Bonifacio Villarena, who refuses to let difficult circumstances break his spirit; and Jimmy Conil, a Palau’an tribe member who found his calling as an educator in the remote areas of Palawan.
According to ABS-CBN chairman Mark Lopez, “One Love, One Pinas” hopes to inspire Filipinos to celebrate what truly makes the Philippines beautiful, which are its people and the values they possess.
“We want to be able to help shed light on the Filipino values that truly make our country rich through our news and entertainment programs,” said Lopez. “Through our talent reality shows and sports programs, we also hope to help develop the talents and fighting spirit of Filipinos everywhere.”
The ABS-CBN chairman also underscored the network’s continuing goal of spreading the Philippine cultural heritage through ABS-CBN Regional, which celebrates its 30th anniversary this year with 33 stations around the country.
Netizens may take part in the “One Love, One Pinas” campaign by posting stories, photos or videos that highlight Filipino values, culture, scenery and food on social media using the hashtag #OneLoveOnePinas. (Story/Photo by: Kane Choa)