Celine Vitan, Kathy Maristela and Gel Jose receive SKY’s bronze award for Brand Builder Excellence in Marketing Innovation from PANATA representativesSKY earned honors at the Faxies Awards in New York and the 2018 PANAta Awards for its marketing campaign for “Game of Thrones Season 7.”
The winning campaign dubbed “#GOTonSKY” was recognized in the Marketing of a Continuing Series category for creating innovative multimedia publicity about the HBO series among Filipino fans at the Faxies Awards, which honors the finest marketing, advertising and public relations campaigns in the cable industry.
It competed against entries from international entertainment brands such as HBO, E! Entertainment, WE tv and USA Network.
The same campaign won a bronze award for Brand Builder Excellence in Marketing Innovation at the PANAta Awards of the Philippine Association of National Advertisers.
To create buzz about the return of “Game of Thrones” on Philippine cable television via HBO, SKY produced creative promotional stunts on various media platforms. Among the executions of SKY was a commissioned cover of the “Game of Thrones” opening theme by folk group Kontemporaryong Gamelan Pilipino (KontraGaPi). Kontra-GaPi’s version made the rounds in social media and attracted the attention of international and local news outlets.
To further generate widespread interest to watch “Game of Thrones” on cable and online via HBO GO, SKY implemented on-ground activations by featuring the iron throne in select malls and in TV programs including “Tonight with Boy Abunda” and “MYX Daily Top 10,” among others.
An online video showing how a TV program like “Game of Thrones” can bring families together also generated over 2.9 million views on Facebook.