Maja Salvador at the Metro Society Benefit featuring Kenneth ColeAmerican lifestyle brand Kenneth Cole and the country’s premier magazine Metro Society, partnered for a benefit show to raise funds for a cause at Makati Shangri-La Hotel. The TV special, which will have an encore telecast on Friday (December 19), showcased an exclusive 40-piece Autumn/Winter collection of Kenneth Cole.

Proving that fashion has a passion for a cause, Metro Society collaborated with Kenneth Cole to bring together the country’s fashion industry in a benefit show for TREAT Asia, an organization that aims to effectively deliver HIV/AIDS Treatment in Asia and the Pacific.

Since 1985, Kenneth Cole has been openly involved in publicly supporting AIDS awareness and research. He is considered the first in the fashion industry to do so and uses fashion as a medium to promote socially conscious ads to help fight various causes from AIDS to homelessness.

Metro Society Benefit featuring Kenneth ColeMetro Society editor Raul Manzano hosted the event and provided comic relief before the fashion show began. When the parade of exquisite wardrobe pieces worn by good looking models started, the crowd was thrilled as great beats filled the Rigodon Ballroom of the Makati Shangri-La.

The recipient of the proceeds of the show was TREAT Asia, A Cooperative Approach to Expanding the Safe and Effective Delivery of HIV/AIDS Treatment in Asia and the Pacific. The funds raised will be directed towards their projects in the Philippines.

The Metro Society Benefit TV Special will have an encore telecast on Friday (December 19), 12:00MN only on The Lifestyle Network.  

Metro Society Benefit

Metro Society Benefit featuring Kenneth Cole