L-R: ABS-CBN digital media division’s accounts management head Darrel Villanueva, ABS-CBN Channel 2-entertainment sales head and client investment advisor for Unilever Sheila Balcueva and Mindshare Philippines exchange partner Richard MontealegreABS-CBN bagged three honors at the Asia-Pacific Stevie Awards for its innovative digital campaigns, making it the only Philippine TV network to win at this year’s awards program.
The award-giving body honored ABS-CBN with a Gold Stevie Award for Innovation in Entertainment Websites for the televisionintegrated microsite Moonchasers, which immersed TV and online audiences in the fantasy world of vampires and werewolves of the hit series “La Luna Sangre.”
A Silver Stevie Award for Innovation in Social Media Marketing was also given to the McDo BonFries campaign, which ABS-CBN implemented with partner McDonald’s Philippines. It maximized Twitter, Facebook and YouTube as platforms where University Athletic Association of the Philippines (UAAP) students and fans could virtually participate in the live arena experience and cheer for their favorite teams in the UAAP Cheerdance Competition.
ABS-CBN also won a Silver Stevie Award for Innovation in Content Marketing/Branded Editorial for Unilever Story Studio, which provided databased, creative business solutions and content that amplified the affinity of Unilever brands to their target markets. The annual Asia-Pacific Stevie Awards is the only awards program to recognize innovation in business throughout the entire Asia-Pacific region. The Stevie Awards are considered the world’s premier business awards, conferring recognition for achievement in the workplace over the past 17 years.
More than 900 nominations about innovative achievements in the 29-nation Asia-Pacific region were considered by close to 200 executives around the world. (Story/Photos by: Kane Choa)