Rokajax search

Monday, 8th August 2022



  • Home
  • Lopez Companies
    • Business and Finance
    • Calendar
    • Promos and Offers
    • Lopez Group Companies
  • HR Updates
    • HR Council
    • Business Excellence
    • Job Opportunities
  • Employee News
    • Message from Lopez
    • Meet the Executive
    • Meet the Team
    • Milestones
    • Spotlight
    • Advocacy
  • Corporate Sustainability
    • ABS-CBN Foundation
    • Sagip Kapamilya
    • OML Climate Change Center
    • Knowledge Channel
    • Lopez Museum
  • Lifestyle
    • Kapamilya Entertainment
    • Power Plant Mall Finds
    • ABS-CBN Publications
    • Food and Recipes
    • Lifelong Wellness
  • Blog
  • Lopez Values
    • 7 Lopez Values
    • The Credo
    • Web Comics
    • Special Feature

ABS-CBN digital campaigns bag 3 Stevie Awards

Twitter

L-R: ABS-CBN digital media division’s accounts management head Darrel Villanueva, ABS-CBN Channel 2-entertainment sales head and client investment advisor for Unilever Sheila Balcueva and Mindshare Philippines exchange partner Richard MontealegreL-R: ABS-CBN digital media division’s accounts management head Darrel Villanueva, ABS-CBN Channel 2-entertainment sales head and client investment advisor for Unilever Sheila Balcueva and Mindshare Philippines exchange partner Richard MontealegreABS-CBN bagged three honors at the Asia-Pacific Stevie Awards for its innovative digital campaigns, making it the only Philippine TV network to win at this year’s awards program.

The award-giving body honored ABS-CBN with a Gold Stevie Award for Innovation in Entertainment Websites for the televisionintegrated microsite Moonchasers, which immersed TV and online audiences in the fantasy world of vampires and werewolves of the hit series “La Luna Sangre.”

A Silver Stevie Award for Innovation in Social Media Marketing was also given to the McDo BonFries campaign, which ABS-CBN implemented with partner McDonald’s Philippines. It maximized Twitter, Facebook and YouTube as platforms where University Athletic Association of the Philippines (UAAP) students and fans could virtually participate in the live arena experience and cheer for their favorite teams in the UAAP Cheerdance Competition.

ABS-CBN also won a Silver Stevie Award for Innovation in Content Marketing/Branded Editorial for Unilever Story Studio, which provided databased, creative business solutions and content that amplified the affinity of Unilever brands to their target markets. The annual Asia-Pacific Stevie Awards is the only awards program to recognize innovation in business throughout the entire Asia-Pacific region. The Stevie Awards are considered the world’s premier business awards, conferring recognition for achievement in the workplace over the past 17 years.

More than 900 nominations about innovative achievements in the 29-nation Asia-Pacific region were considered by close to 200 executives around the world. (Story/Photos by: Kane Choa)

More Articles from Lopezlink

Knowledge Channel helps inspire Marikina kids to care for the environment

Knowledge Channel helps inspire Marikina kids to care for the environment

Binhi: From planting to biking

Binhi: From planting to biking

T1 Rentals beefs up fleet with 18 Isuzu trucks

T1 Rentals beefs up fleet with 18 Isuzu trucks

Adtel on the move

Adtel on the move

‘Batang Bibo’: More than just fun and games

‘Batang Bibo’: More than just fun and games

Meet the Team of SanTomas Suites

Meet the Team of SanTomas Suites

The sound values of Devin Lopez

The sound values of Devin Lopez

EDC donates 5,000 BINHI seedlings to Sorsogon

EDC donates 5,000 BINHI seedlings to Sorsogon

First Gen employees plant 1,000 saplings in ‘e-planting’

First Gen employees plant 1,000 saplings in ‘e-planting’

Ricky Tantoco: Leading for the times

Ricky Tantoco: Leading for the times

Miss Universe Catriona Gray is KCFI ‘Ambassador for Knowledge’

Miss Universe Catriona Gray is KCFI ‘Ambassador for Knowledge’

Meet the team of corporate sustainability

Meet the team of corporate sustainability

Rockwell Land net income grows by 40%

Rockwell Land net income grows by 40%

T1 Rentals donates printers, ink to Tanauan school

T1 Rentals donates printers, ink to Tanauan school

Dado Banatao’s PhilDev accelerating PeoplePods growth: How to access more resources

Dado Banatao’s PhilDev accelerating PeoplePods growth: How to access more resources

ABS-CBN Publications

‘Pantawid ng Pag-ibig’ concert records 3.7M online views

‘Pantawid ng Pag-ibig’ concert records 3.7M online views

ABS-CBN’s “Pantawid ng Pag-ibig: At Home Together Concert” recorded 3.7 million views during its livestreaming across the network’s digital platforms on March 22.

Subscribe to Lopezlink

Lopez Holdings Corp. All rights reserved



About Us | Copyright | Sitemap | Archive