Netizens are feeling the spirit of Christmas and camaraderie as ABS-CBN launched the “Pasko ang Pinakamagandang Kwento” Christmas ID, which made history as it featured GMA Network, TV5 and A2Z on its official music video released Dec. 1.
They expressed their delight because of the appearance of Kapuso, Kapatid and A2Z employees in the music video. Partner media companies Viu, Prime Video and PIE Channel were also seen in the video.
The star-studded video registered over 1 million views on Facebook and YouTube and trended instantly on X as netizens praised the music video’s message about the different challenges we each face and how the beautiful story of our Christmas binds us together.
“Pasko ang Pinakamagandang Kwento” was written by ABS-CBN creative communication management head Robert Labayen, while ABS-CBN Music creative director Jonathan Manalo composed the music.
Everyone is also invited to join the #KwentongPasko campaign. Tell your most beautiful Christmas story on TikTok using the Christmas ID template and music, and on Facebook and Instagram using the “Add Yours” feature.
The official licensed “Kwentong Pasko” shirts are now available for preorder via ABS-CBN’s authorized partner shirtsandprintsph on Facebook, TikTok and shirtsandprintsph1207 (Shopee) for P350.
Watch the “Pasko ang Pinakamagandang Kwento” music video on ABS-CBN Entertainment’s Facebook page and ABS-CBN’s YouTube Channel.