It's Showtime hosts Vhong, Anne, Billy, Kuya Kim, Karylle, Vice, Jugs, Teddy, Vhong, Ryan and Coleen

More Filipinos nationwide tuned in to the high-caliber programs of ABS-CBN in April as it maintained its leadership over rival TV networks and hit an average audience share of 44%, or nine points ahead of GMA’s 35%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The Legal Wife

ABS-CBN also remained undisputed in key territories across the country such as in Balance Luzon (all areas in  Luzon outside Mega Manila), where ABS-CBN scored an average audience share of 46% vs GMA’s 37%. The network continued to lead the Visayas and Mindanao garnering 57% and 54% respectively, or twice GMA’s 26% and 27%.

Data also show that ABS-CBN sustained its primetime (6PM-12MN) supremacy with an average audience share of 48%, or 15 points higher than the 33% of GMA.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from leading in primetime, ABS-CBN’s early afternoon (12NN-3PM) and late afternoon (3PM-6PM) programming blocks climbed up in the previous month. From 43% in March, the audience share of ABS-CBN’s early afternoon block moved up to 45% in April, while its late afternoon block increased four points higher from 43% to 47%. Noontime show “It’s Showtime” on weekdays continues to defeat rival “Eat Bulaga” (11.1%) with an average national TV rating of 15.9%. Afternoon offerings “Meteor Garden” (15.3%) and “Moon of Desire” (14.5%), meanwhile, have consistently been the top raters in their timeslot.

PBB ALL IN hosts John, Bianca, Toni, Alex, and RobiABS-CBN clinched 13 spots on list of top 15 most-watched programs nationwide in April topped by “Dyesebel” (29.5%). Other Kapamilya programs on the list were “Wanspanataym” (28.9%), “Ikaw Lamang” (27.8%), “Maalaala Mo Kaya” (27.7%), “TV Patrol” (25.8%), “The Legal Wife” (23.5%), “Rated K” (22.5%), “Bet On Your Baby” (22.2%), “Home Sweetie Home” (20.8), “Mirabella” (18.2%), “Pinoy Big Brother All In” and “Be Careful With My Heart  (17.8%), “Gandang Gabi Vice” and “Goin’ Bulilit (17.4%), and “It’s Showtime” on Saturdays (17%).

The kick-off of the newest season phenomenal reality show “Pinoy Big Brother” last April 27 dubbed “Pinoy Big Brother All In” recorded a national TV rating of 20.5% defeating its rival program “Imbestigador” with 10.9%. Meanwhile, “The Biggest Loser Pinoy Edition Doubles” finale titled “Ang Bigating Pagtatapos” aired last April 26 registered 19.1%, beating its competition “Celebrity Bluff” that rated 14.2%.

Wansapanataym

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 2. TOTAL DAY BALANCE LUZON TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 3. TOTAL DAY VISAYAS TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 4.  TOTAL DAY MINDANAO TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 5.  PRIMETIME (6PM-12MN) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 6.  EARLY AFTERNOON (12NN-3PM) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 7.  LATE AFTERNOON (3PM-6PM-12MN) TV VIEWERSHIP IN APRIL 2014 BY HOUSEHOLDS

TABLE 8.  TOP 15 PROGRAMS IN APRIL 2014 (NATIONAL HOMES)