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ABS-CBN is the most watched TV network in 2014

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ABS-CBN sweeps all spots in top 20 programs of 2014ABS-CBN sweeps all spots in top 20 programs of 2014ABS-CBN Corporation, the country’s largest multimedia conglomerate, capped off 2014 as the most watched TV network across urban and rural households in the country, and ultimately, attracting more viewers in the highly contested primetime block (6PM to 12MN).

Kantar Media’s data for the full year of 2014 showed that ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten points higher than GMA’s 34%. ABS-CBN, meanwhile, remained supreme in the primetime block as it hit an average audience share of 49%, or a whopping 17-point lead over GMA’s 32%.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The Kapamilya network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks, while GMA registered 35% and 34% respectively.

ABS-CBN programs also captured all the slots on the list of the 20 most watched programs in the country last year, with the Twitter-trending singing reality show “The Voice Kids” leading the pack with an average national TV rating of 34.5%.

MMK host Charo SantosMMK host Charo Santos“TV Patrol,” which was in 11th place, remained as the country’s number one TV newscast with an average national TV rating of 27%, while its rival “24 Oras” was far behind in 35th place with only 15.6%.

Also included in the top 20 programs of 2014 were “Honesto” (31.7%), “Dyesebel” (30.1%), “Ikaw Lamang” (28.4%), “Got To Believe” (28.3%), “Hawak Kamay” (28.1%), “Maalaala Mo Kaya” (28%), “Dream Dad” (27.7%), “The Voice of the Philippines” (27.5%), “Wanspanataym” (27.1%), “Forevermore” (26.8%), “Annaliza” (22.9%), “Rated K” (22.7%), “The Legal Wife” (22.4%), “Bagito” (22.1%), “Pure Love” (21.6%), “Home Sweetie Home” (21.5%), “Mga Kwento Ni Marc Logan” (21.1%), and “Two Wives” (20.9%).

For December 2014, ABS-CBN continued its winning streak in the monthly ratings game after it obtained a total day average national audience share of 43%, or eight points bigger than GMA’s 35%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect. (Story/photos by Kane Errol Choa)

 TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP FROM JANUARY TO DECEMBER 2014 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44

2

GMA

34

3

TV5

9

Source: Kantar Media

TABLE 2.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP FROM JANUARY TO DECEMBER 2014 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

49

2

GMA

32

3

TV5

8

Source: Kantar Media

TABLE 3.  NATIONAL EARLY AFTERNOON (12NN-3PM) TV VIEWERSHIP FROM JANUARY TO DECEMBER 2014 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

35

3

TV5

10

Source: Kantar Media

TABLE 4.  NATIONAL LATE AFTERNOON (3PM-6PM) TV VIEWERSHIP FROM JANUARY TO DECEMBER 2014 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

34

3

TV5

10

Source: Kantar Media

TABLE 5.  TOTAL DAY NATIONAL TV VIEWERSHIP IN DECEMBER 2014 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

43

2

GMA

35

3

TV5

9

Source: Kantar Media

TABLE 6.  TOP 20 PROGRAMS IN 2014 (NATIONAL HOMES)

RANK

CHANNEL

TITLE

RATING IN %

1

ABS-CBN

THE VOICE KIDS

34.5

2

ABS-CBN

HONESTO

31.7

3

ABS-CBN

DYESEBEL

30.1

4

ABS-CBN

IKAW LAMANG

28.4

5

ABS-CBN

GOT TO BELIEVE

28.3

6

ABS-CBN

HAWAK KAMAY

28.1

7

ABS-CBN

MAALAALA MO KAYA

28.0

8

ABS-CBN

DREAM DAD

27.7

9

ABS-CBN

THE VOICE OF THE PHILIPPINES

27.5

10

ABS-CBN

WANSAPANATAYM

27.1

11

ABS-CBN

TV PATROL

27.0

12

ABS-CBN

FOREVERMORE

26.8

13

ABS-CBN

ANNALIZA

22.9

14

ABS-CBN

RATED K

22.7

15

ABS-CBN

THE LEGAL WIFE

22.4

16

ABS-CBN

BAGITO

22.1

17

ABS-CBN

PURE LOVE

21.6

18

ABS-CBN

HOME SWEETIE HOME

21.5

19

ABS-CBN

MGA KWENTO NI MARC LOGAN

21.1

20

ABS-CBN

TWO WIVES

20.9

Source: Kantar Media

Anne Curtis is DyesebelAnne Curtis is Dyesebel

 

Dream Dad stars Zanjoe Marudo and Jana AgoncilloDream Dad stars Zanjoe Marudo and Jana Agoncillo

Hawak Kamay castHawak Kamay cast

Honesto stars Paulo Avelino and Raikko MateoHonesto stars Paulo Avelino and Raikko Mateo

Ikaw Lamang castIkaw Lamang cast

Ikaw Lamang Book 2Ikaw Lamang Book 2

The Voice of the Philippines coaches Apl de Ap Lea Salonga Sarah Geronimo Bamboo 1The Voice of the Philippines coaches Apl de Ap Lea Salonga Sarah Geronimo Bamboo 1

Wansapanataym logoWansapanataym logo

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