Some of the biggest names in Philippine business were among the first to a glimpse of KidZania during Kidzania Manila’s business launch held at the Rockwell Tent in Makati City.
KidZania Manila is a Php1 billion project of ABS-CBN Corporation subsidiary, Play Innovations. The Philippines’ first-ever family edutainment center is being developed by the Fort Bonifacio Development Corporation (FBDC) in a 6,000sqm property at the Bonifacio Global City in Taguig. Construction of Kidzania Manila has already begun and is set to open in November 2014.
On hand to welcome CEOs, VIPs and other celebrities during the event were Andres Fabre, KidZania Global Chief Operating Officer; Eugenio Lopez III, Chairman of Play Innovations, Inc.; Fernando Zobel de Ayala, FBDC Vice Chairman; Charo Santos-Concio, Board Member of Play Innovations, Inc. and Maricel Pangilinan-Arenas, President and CEO of Play Innovations, Inc. and Governor of KidZania Philippines. Nearly all of the guests at the festive occasion came in costume, dressed up as what they would have wanted to grow up to be when they were young.
“We are excited for Filipino children to have fun as they role-play, experiencing how a community works, how to make and manage money, and how to cooperate and work with other people—all of which are necessary for success in the adult world,” said Lopez.
According to Pangilinan-Arenas, the activities at KidZania Manila will be designed to complement classroom learning and some activities will reflect contributions of both urban and rural Filipino industries such as farming and fishing, as well as role-playing jobs focused on natural disaster and calamity preparedness.
Highlights of the event were the entertaining musical numbers from a Philippine children’s theater company , a ceremonial turnover of the key of KidZania Manila from KZ Central Government Minister of State Fabre, to Governor Pangilinan-Arenas. The program also featured kid hosts and field reporters, who interviewed business executives and asked them about their childhood ambitions. (Story/Photos by Veronica Gutierrez)