ABS-CBN Group CFO Ron Valdueza, Ayala Land commercial business group head Jose Emmanuel Jalandoni, ABS-CBN president and CEO Carlo L. Katigbak, COO of broadcast Cory Vidanes, Ayala Malls group head Rowena Tomeldan and ABS-CBN head of finance for broadcast, and integrated news and current affairs Cat LopezABS-CBN Corporation will give its followers an immersive experience of its shows, characters and stories as it tied up with Ayala Malls to open the first ABS-CBN Experience Store in Trinoma Mall in 2017.

ABS-CBN president and CEO Carlo L. Katigbak and chief operating officer of broadcast Cory Vidanes signed the agreement with Ayala Land head of commercial business Jose Emmanuel Jalandoni and Ayala Malls group head Rowena Tomeldan.

“The ABS-CBN Experience Store is the start of a strategic and long-term partnership between ABS-CBN and Ayala Malls as the two companies known for innovation and excellence in their respective fields complement each other, with ABS-CBN delivering various ways for viewers to experience the stories and characters that Kapamilyas have come to love and Ayala opening fresh and exciting retail experiences through its malls all over the Philippines,” said Katigbak.

Meanwhile, Vidanes said that at the heart of the experience store are the characters and stories that ABS-CBN will bring to life—whether through immersive or digital attractions, games and merchandise—and will give visitors the opportunity to immerse themselves in the world of their favorite shows.

The ABS-CBN Experience Store will offer an immersive experience of the Kapamilya network. Also to be showcased is ABS-CBN’s wide assortment of merchandise that allows customers to own a piece of the Kapamilya stories they follow. The experience store will also be the hub of events that will allow people to spend time with their favorite Kapamilya stars. (Story/Photos by: Kane Choa)