JUDY Ann Santos-Agoncillo is the newest brand ambassador of SKYdirect, SKY’s direct-to- home TV service.

“If you follow Judy Ann on social media, you will discover she is a multifaceted woman. She’s not only a devoted mother and an award-winning actress, she also does a lot of fitness activities, she cooks, she travels all over the country, has various advocacies and interactions with different groups of people in a very real way.  These qualities make her the perfect ambassador of the brand—some one very authentic and down to earth and yet aspirational at the same time,” Claudia Suarez, SKY head for consumer product business, said.

In an interview, the Kapamilya star explained the important role of television in keeping her family’s relationship strong.

“It’s a big factor na when your children watch television, nandoon ang parents. Kasi doon mo makikita kung paano nagbobond, kung paano nagkakaroon ng closeness ang mga bata sa mga magulang nila. Dapat magulang ang sumasagot sa mga tanong ng mga anak,” the new SKYdirect brand ambassador said.

She added that when her children ask questions based on the TV shows they watch together, she and husband Ryan strive to answer the questions honestly and accurately.

“...We actually love that they ask us questions kasi nagiging honest at totoo ang mga bata sa ’yo, at nakikita namin kung ano yung interests nila. So it helps us determine what programs to encourage them to watch,” Santos added.

She also shared that SKYdirect for her is all about empowering Filipinos to have access to premium content at an affordable price.

“Simula pa lang, SKY subscribers na talaga kami. Since I have been a Kapamilya from the very beginning, I also believe in all of the products of ABS-CBN. When they explained to me what SKYdirect is all about, I realized na kailangan natin ito kasi mas marami tayong taong matutulungan na talagang hindi na naabot ng mga gusto nilang palabas dahil wala silang linya ng cable. With SKYdirect, may satellite TV na sila na pasok sa budget. And you will be surprised na pwede palang i-load pati cable,” Santos said.

She remarked: “Nakakatuwa na ABS-CBN is doing so many things to reach out to people.” SKYdirect provides a diverse channel lineup with programs that appeal to every member of the family. While providing entertainment, these shows also enhance their home life by providing the whole family opportunities to bond while watching their favorite shows together, or by allowing individual members to enjoy their preferred programs.

Exclusive channels available across SKYdirect prepaid and postpaid plans include S+A HD, ABS-CBN Regional, ANC, Cinema One, MYX, Lifestyle, Jeepney TV, DZMM TeleRadyo and TMC.

Through SKYdirect plan variants, families can also watch top-rating cable channels like NBA Premium HD, Cartoon Network, HBO, Disney, Nick- elodeon, FOX, Warner, RTL- CBS, TLC, AXN and History.

Subscribing to SKYdirect is even more affordable since kits are now priced at P2,699 from their original price of P2,990. SKYdirect prepaid plans are available at Plan 99, Plan 250 and Plan 450, while postpaid plans are available in Plan 250 and Plan 450 variants. For more information, visit mysky.com. ph.