ABS-CBN once again drew more viewers in August compared to its rival TV networks, remaining unbeatable nationwide with an average audience share of 46% versus GMA’s 33%, according to data from Kantar Media.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN’s prime time block also kept its stronghold of the nationwide lead as it scored an average audience share of 50%, 19 points higher than GMA’s 31%.
“FPJ’s Ang Probinsyano” still holds the top position as the most watched program in the country with a national TV rating of 38.6%.
It was followed by the Philippine adaptation of talentvariety-talk show “Little Big Shots,” which recorded 35.9%.
The other top-rating ABSCBN programs that made it to August’s top 10 are “La Luna Sangre” (33.7%), “TV Patrol” (32.5%), “Wansapanataym”(28.1%), “MMK” (27.4%), “Wildflower” (25.3%), “Home Sweetie Home” (24.9%) and “Goin’ Bulilit” (22.7%).
ABS-CBN kept viewers glued to its morning block and afternoon block that registered average audience shares of 40% and 43%, respectively, compared to GMA’s 30% and 38%.
In the noontime block, ABSCBN’s audience share slightly climbed to 46% from the previous month’s 44%, while GMA’s dipped to 35% from 39%.
The Kapamilya network kept its total day lead in other areas such as Total Luzon as it hit 42% versus GMA’s 35%, in Total Visayas with 55% versus GMA’s 26% and in Total Mindanao with 54% versus GMA’s 29%.(Story/Photos by: Kane Choa)