ABS-CBNABS-CBN’S entertainment channel on YouTube recently surpassed 10 million subscribers, becoming the first ever channel to do so in the country.

The channel is also one of  only three channels in Southeast Asia to have reached the milestone on the video-sharing platform after Thai TV network Workpoint and Thai entertainment company GMM Grammy.

To recognize this milestone, ABS-CBN has been awarded the Diamond Creator Award. It is given by YouTube to channels that pass 10 million subscribers.

“Ten million is not just a number to us, it is a testament to the fact that our content transcends platforms, and our partnership with YouTube allows us to reach our Kapamilya and give them access to the content that they want. This feat also reassures us that we are on the right course in setting the company’s digital transformation and we are more inspired than ever to produce content that serves different audiences with different needs and passions,” said Elaine Uy-Casipit, OIC-head of ABS-CBN’s digital media division.

Its leadership on YouTube boosts ABS-CBN’s transition into being an agile digital company with the biggest online presence among media companies and a growing list of digital properties.

ABS-CBN Entertainment is also the most viewed local YouTube channel with over 15 billion lifetime views.

“ABS-CBN has long recognized the shifting landscape of digital media as well as the viewing behavior of the Filipino. With YouTube as our partner we have kept up with the evolving needs of our audience, especially of the elusive millennial market. And conversely, we as content producers gather as much insights for us to create and calibrate our multimedia offerings, and optimize as well the potential of YouTube’s dynamic video platform,” said ABS-CBN digital content publishing head Richard Reynante.

As of June 26, the ABS-CBN Entertainment channel on YouTube has 10.4 million subscribers.(Story/Photo by: Kane Choa)