NXT LogoABS-CBN News strengthens its fight against disinformation and misinformation online with the launch of “NXT,” informative videos on current events and relevant issues produced for the digital generation of Filipinos.
“NXT,” which is housed within ABS-CBN News’ online and social media platforms, will explain complex issues and phenomena through concise, engaging and well-researched videos that will first be released on digital. It “unbreaks” traditional news formats to suit the changing needs, habits and interests of audiences online.
ABS-CBN News digital head Karen Puno said they envision “NXT” to be the source of authoritative news content produced specifically and especially for the YouTube generation.
“We set up a new team composed of video journalists and producers that will utilize all manner of audio and visual tools and storytelling styles to deliver relevant, credible and authoritative breaking and context news stories to the digital generation,” she said.
ABS-CBN Integrated News and Current Affairs head Ging Reyes said the small but nimble team of video- and tech-savvy producers will work with ABSCBN News’ veteran news reporters and researchers to come up with videos that are truly able to analyze and provide context to current events.
“NXT” will also carry indepth reports, fact-check pieces and features that convey the biggest stories of the day.
Breaking in its video capabilities before “Halalan 2019” in May, “NXT” produced veteran journalist Christian Esguerra’s explainer “#Halalan2019: Ano Ang Trabaho ng Senador?.”
The “Millennial Meetup” series featured six young persons for a discussion of pressing issues, while the “Pipol” series focused on individuals who achieved near-impossible feats or have remarkable stories.
The “NXT” videos gather anywhere from 150,000 to 2.5 million page views, attesting to the new news consumers’ appetite for this video form. (Story/Photos by: Kane Choa)