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Wednesday, 29th November 2023



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ABS-CBN holds on to double-digit lead

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ABS-CBN LogoABS-CBN LogoFilipino households are still turning to ABS-CBN for news and TV programs as the network continued to hold on to its average audience share of 45% in August, 14 points higher than GMA’s 31%, according to data from Kantar Media.

“FPJ’s Ang Probinsyano” (35.8%) maintained its winning streak for almost four years now as the most watched show nationwide. Similarly, “The Voice Kids” (35.5%) was the top pick of Filipinos among weekend shows.

“The General’s Daughter’s” (30.9%) high-octane episodes kept viewers entertained, while weekend shows “Hiwaga ng Kambat” (30.6%) and “Maalaala Mo Kaya” (30.2%) proved Filipinos’ love for values-laden programs.

Rounding out the top 10 list of most watched shows nationwide are “TV Patrol” (28.1%), “Home Sweetie Home: Extra Sweet” (24.2%), “Kadenang Ginto” (22.7%) and “The Killer Bride” (22.5%), which broke into the top 10 less than a month since it premiered.

Meanwhile, ABS-CBN won all time blocks in August, asserting its dominance in prime time where it recorded 48% versus GMA’s 31%, in the afternoon block with 47% compared to GMA’s 33%, in the noontime block with 46% versus GMA’s 32% and in the morning block with 39% in contrast to GMA’s 29%.

The kapamilya network also emerged triumphant again in Metro Manila as it registered 41%, 16 points higher than GMA’s 25%. In Mega Manila, ABS-CBN registered 36% while GMA got 31%.

In Total Luzon, ABS-CBN earned 41% versus GMA’s 34%. It also won in Total Visayas with 55%, beating GMA’s 24%, as well as in Total Mindanao with 52% against GMA’s 28%.

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