iWant LogoIWant is the first Filipino streaming service to sign the ASEAN Subscription Videoon-Demand Industry Content Code, joining other platforms in the region such as Netflix, HOOQ, iflix, Malaysia’s tonton, Astro and dimsum, and Thailand’s DOONEE.

By signing the Content Code, iWant reinforces its commitment to keeping its content authentic, free from hate speech, hate crimes, pornography and other forms of inappropriate content.

“We are honored and thrilled to unite with other distinguished streaming platforms in the region in this pledge to create and produce socially responsible content, which has always been the top priority of iWant as the Philippines’ first local streaming platform,” said iWant head Elaine Uy-Casipit. “Aside from providing highquality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family.”

The Content Code, developed in 2017 and officially released in June 2018, is a selfregulatory framework that aims to ensure the commitment of online streaming services in the ASEAN region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism and hate crimes.

It also aims to protect minors from accessing age-inappropriate and sensitive content, empowers users to choose video content that suits their needs, interests, passions and values, and serves to distinguish legitimate services from pirate sites.

Louis Boswell, CEO of Asia Video Industry Association, the trade association for the video industry and ecosystem in Asia Pacific, said: “We are delighted to welcome another online curated content (OCC) provider signing up to the code…. We are glad to see the momentum of adoption across the region and look forward to seeing more companies join us in this commitment.”