The award-winning Creative Communications Management team led by Robert Labayen (center)Nine ABS-CBN TV spots that promoted positive values and showed moving stories of Filipinos were honored at the 11th Araw Values Awards of the Advertising Foundation of the Philippines.
Leading the list of awardees for ABS-CBN is the TV spot “Pamilya Garcia is Love” about three soldier-brothers who fought together during the Marawi siege. The plug, which was part of the network’s “Family is Love” Christmas campaign, won a Platinum Award in the Love of Country and Respect for National Customs and Traditions category.
The “One Love, One Pinas” Independence Day campaign, which encouraged Filipinos to be ambassadors of the country, won gold in the same category.
ABS-CBN raked in silver awards for “Halalan 2019,” “Galing Natin Ito” and “Tipid Tubig.”
The Father’s Day plug on the success story of mechanical engineer Rudy Gaspillo and the “TV Patrol” 30th anniversary feature on Nanay Dolores’ love for street children also received silver awards.
The network’s 2018 Christmas station ID, “Family is Love,” was honored with a bronze award in the Reverence for Family Unit or Marriage or Responsible Parenthood category. “Elsa & Sarah,” a Mother’s Day plug about a blind mother and her daughter with Down syndrome, took home a bronze as well.
All campaigns were produced by the ABS-CBN Creative Communications Management (CCM) division headed by Robert Labayen.
“When it comes to promoting Filipino values, love for country, and caring for kababayans, feel na feel ng team CCM ‘yan [loves doing it]. They create from the heart,” Labayen wrote in a Facebook post.
Meanwhile, the late ABSCBN Lingkod Kapamilya Foundation Inc. chairperson, Gina Lopez, was posthumously given the Tanglaw ng ARAW ng Kalikasan award for her outstanding legacy in environmental preservation.