ABS-CBN clinches 5th Platinum award from Reader’s DigestABS-CBN won its fifth consecutive Platinum Brand Award at the Reader’s Digest Trusted Brands 2020, while TV host Vice Ganda was hailed as Most Trusted Entertainment/Variety Presenter.
Filipinos ranked the Kapamilya network highly in terms of trustworthiness, credibility, quality, value, understanding of consumer needs, innovation and social responsibility in a survey commissioned by Reader’s Digest.
In the virtual awarding ceremony posted on the international magazine’s website on Jan. 28, ABS-CBN integrated marketing and consumer experience head Cookie Bartolome said the award serves as a reminder for the company to continue giving its best service to Filipinos.
“For the past 67 years, ABS-CBN’s mission is to be in the service of the Filipino, and to be voted as a trusted brand is a testament to how through our brand of service we’ve earned the trust and support of millions of Filipinos that we have served. This award also serves both as a reminder and an inspiration of how at all times we should give our best and most meaningful service to inspire and uplift Filipinos wherever they may be,” Bartolome said.
For the second straight time, Vice Ganda also earned consumers’ trust for spreading happiness and inspiration through the ABS-CBN noontime show “It’s Showtime.” (Story/Photos by: Kane Choa)