Aine Unson, head of trade marketing and partnerships, accepts the award for ABS-CBNFilipinos showed that they still trust ABS-CBN as the company received a Gold Award at the 2021 Reader’s Digest Trusted Brands Awards.
At the virtual awarding on July 30, ABS-CBN said it is grateful to Kapamilya viewers for their support for the company.
“We would like to thank all those who continue to support and trust ABS-CBN as we have transformed into a multiplatform content company in order to give service to the Filipinos wherever they may be. This achievement is testament to our solid commitment to serve our Kapamilya with compelling and exciting content regardless of which platform ABS-CBN may be viewed,” head of trade marketing and partnerships Aine Unson said.
The Reader’s Digest Trusted Brands website described ABS-CBN as “an organization that values excellence and innovation.”
“Since the shutdown of its broadcasting operations last year, ABS-CBN has continued to evolve and innovate by bringing its content to various online and television platforms. All these endeavors, new and old, exemplify ABS-CBN’s commitment to serve its audiences and give them the content they deserve, even when it means traveling down unfamiliar paths,” it stated.
“It’s Showtime” and “Everybody, Sing!” host Vice Ganda, on the other hand, copped the Most Trusted Entertainment/ Variety Presenter award for the third straight year.
The Reader’s Digest Trusted Brands Awards is based on a commissioned survey participated in by thousands of Filipinos who vote for companies and personalities in terms of trustworthiness, credibility, quality, value, understanding of consumer needs, innovation and social responsibility. (Story/Photos by: Kane Choa)