Leading chicken brand Bounty Fresh has taken steps to provide consumers with healthy products while having a lasting positive impact on the environment.
Bounty Fresh, true to its brand promise of “grown farmfresh,” ensures it doesn’t use hormones and steroids on its poultry products even as it constantly finds ways to make its products affordable, available and accessible to every Filipino family.
During the first enhanced community quarantine in March 2020, Bounty Fresh organized an internal task force to launch an online ordering site within one week that will bring its chicken products closer to consumers.
Said Carl Chung, a member of the task force: “Through the Meat Market, one can easily buy whole chicken, chicken cutups and marinated and breaded chicken products that have become a vital part of our everyday meals without leaving our homes.”
To make Bounty Fresh chicken products more sustainable, the brand has shifted to renewable energy or RE for its source of power in its poultry farms and facilities, including geothermal power.
Geothermal is a clean and reliable alternative energy and can provide an uninterrupted source of power 24/7, or what Energy Development Corporation (EDC) refers to as “Geo 24/7.”
“We believe that our country is rich in natural resources which should be used for the benefit of our kapwa Filipinos. Switching to renewable energy not only helps create a greener future, it also realizes the ambition of a developed and selfsustainable Philippines,” said Chung.
Bounty Fresh envisions bringing happiness to families through life’s bounty, and this means taking care of stakeholders and communities to ensure long-term sustainable growth and prosperity, which is in line with EDC’s vision of a regenerative future. (Story/Photos by: Frances Ariola)