A new era will dawn on Philippine entertainment as ABS-CBN, KROMA Entertainment and 917Ventures introduce “tradigital” viewing to Filipinos through PIE, the Philippines’ first real-time and multiscreen interactive channel that will officially launch this May.

PIE or Pinoy Interactive Entertainment offers Filipinos a digital upgrade to their traditional media consumption habits by allowing them to watch TV shows, join all-day contests, build following and even steer the storyline of a teleserye across multiple screens.

COO-Broadcast Cory Vidanes said ABS-CBN’s venture into PIE is a testament to the organization’s boosted digital pivot. “ABS-CBN is committed to bringing innovative content to as many Filipinos as possible, and in recent years, we have been engaging audiences more through a stronger digital presence and collaboration with various groups. Our partnership with PIE is a significant step in that direction and we’re looking forward to engaging with Kapamilyas in a whole new way,” said Vidanes.

On PIE, those in the audience are not just viewers but a well-engaged community that plays an active role in storytelling, game shows and talk shows.

“Filipinos are very social. We love hanging out with our friends, doing activities together and simply having fun together. But this kind of connection is something we abruptly lost at the onset of the pandemic. Filipinos long for collective fun, and PIE hopes to fill that gap,” said KROMA CEO Ian Monsod.

PIE is bringing back the classic game show “Pera o Bayong” and introducing the country’s first interactive teleserye “UZI” and reality show “Palong Follow.”

“Our goal as a company is to continue bringing pioneering digital solutions to Filipinos especially as the pandemic lingers. This time, with PIE, we want to bring our kababayans an entertainment experience they can share,” said Vince Yamat, managing director of 917Ventures.

PIE’s revolutionary brand of entertainment will also be available to everyone through YouTube. It will be accessible to some 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio and nearby provinces, and to 85 million digitally connected Filipinos this May 2022. (Story/Photos by: Kane Choa)