Filipinos continue to trust ABS-CBN, the country’s leading content company, and one of its brightest stars, Vice Ganda, as the two received another Gold Award and a Most Trusted Entertainment and Variety Presenter Award, respectively, from the Reader’s Digest Trusted Brands Awards 2023.
According to the Reader’s Digest 25th annual survey, brands that win a Gold Award are those that received outstanding results, based on the perception of consumers in terms of listening to concerns, sympathizing with their situations and providing support and assistance.
“It’s Showtime” host Vice Ganda also added another feather to her cap for being one of the most trusted personalities in the country. She covers the April 2023 Reader’s Digest Trusted Brands issue, her second cover for the magazine since 2010.
As the Most Trusted Entertainment and Variety Presenter for the fifth year in a row, Reader’s Digest describes Vice as a “national treasure” whose “influential voice” and “cultural impact” make her one of the Philippines’ “most successful entertainers.”
The independently conducted Trusted Brands survey, done by leading research company Catalyst, surveyed 8,000 everyday consumers across the markets of the Philippines, Singapore, Malaysia, Hong Kong and Taiwan. Catalyst asked each respondent to identify which recognizable brands of products and services they trust most. The complete list of winners appears exclusively in the April 2023 Philippines Reader’s Digest.
May 17: First Gen, 10 a.m., The Fifth East at Rockwell
May 25: ABS-CBN, 8 a.m., to be conducted virtually by means of remote communication
May 29: FPH, 10 a.m., The Fifth East at Rockwell
June 8: Lopez Holdings, 10 a.m., to be conducted virtually by means of remote communication
(Story/Photos by:Kane Choa)