Bayan Business, the corporate and business unit of Bayan Telecommunications Inc., remains bullish on the growth of the country’s offshoring and outsourcing (O&O) sector.

At the 2011 International Call Center Expo (ICCE), Bayan Business expressed its support for the call to help the local contact center industry secure its current position and to grow the market further.

“The BPO sector is a very important growth sector for us at Bayan,” said Chito Franco, head of Bayan Business. “We are participating in this year’s ICCE to showcase the depth and breadth of our offerings and is also our way of helping support the call center industry retain its top spot in the global BPO standing.”

In a report by IBM’s Global Locations Trend released in October 2010, it said the country had surpassed India as the global leader in business process outsourcing in terms of the number of people each country employed in the sector. “For business support functions…the Philippines has taken the lead in the global ranking from India, after having challenged the top position for several years,” the report said.

The Business Process Outsourcing Association of the Philippines reported that the Philippines’ call center revenues are expected to reach $5.7 billion this year or $200 million higher compared to India’s $5.5B. BPO revenues are forecast to hit $9.5B, playing catch-up to India’s $12.4B.

To date, the O&O sector accounts for 25% of Bayan Business’ total business. The company intends to further grow this market by offering reliable innovative solutions and services.