The media industry is an exciting yet challenging world. But being part of it is worth it and meaningful, according to media experts from ABS-CBN who shared their experiences to over 800 student-delegates in the second leg of the Pinoy Media Congress (PMC) caravan held at Lyceum of the Philippines University Cavite.
Jeff Canoy, who shared his journey from writing for the student paper to making it as an award-winning multiplatform journalist, gave a fresh perspective on journalism, calling it as a “love letter to the public.” He encouraged the young communicators to be agile in producing stories as “agility is key in doing truth in love.”
Pete Dizon, ABS-CBN’s youngest TV production business unit head of noontime variety program “It’s Showtime,” underscored that no one is “too young to make an impact” in the entertainment industry.
ABS-CBN head of Creative Communications Management Robert Labayen spoke about the importance of the Japanese concept “ikigai,” where one’s talent and passion intersect with what the world needs. Growing up as an aspiring songwriter in Bicol, Labayen found his own balance as he spearheads the creation of the network’s summer and Christmas station IDs, writing and cowriting most of the songs.
ABS-CBN Film Restoration head Leo Katigbak explained the importance of movies in culture and history, and what ABS-CBN is doing now to preserve and restore classic Filipino films.
The third leg of the PMC caravan, scheduled for November 8, featured Dizon, ABSCBN News Public Service and Bayan Mo, iPatrol Mo head Rowena Paraan, ABS-CBN head of Print Publishing and Ide8 Mark Yambot and ABSCBN Film Archives head Julie Galino at Cebu Normal University. (Story/Photos by: Kane Choa)
