Cebu Cube Ice Corporation, Cebu’s leading supplier of purified ice known under the “Ice Man” brand, has renewed its partnership with First Gen Corporation for electricity from a renewable energy (RE) source to power its production facility in Mandaue City.
The agreement, signed on June 17, 2025, calls for First Gen to supply Cebu Cube Ice with an average of 600 kilowatts (kW) per month of electricity from a 100-percent RE source. The actual volume of power supply will depend on Cebu Cube Ice’s demand and consumption.
“We are very pleased to continue our partnership with Cebu Cube Ice as they invest in decarbonizing their operations. This proves that large or small, any enterprise can find solutions to reduce their carbon footprint and use electricity more efficiently,” said Carlo Vega, First Gen chief customer engagement officer.
Founded in 1992, Cebu Cube Ice is the leading producer of purified ice in towns and cities across Cebu province with close to 2,000 customers that include leading hotels and restaurants as well as retail chains like supermarkets and convenience stores.
“Our company was keen to use renewable energy as part of our Good Manufacturing Practices and social responsibility. We would like to thank First Gen for the continued partnership, and we are proud to be manufacturing purified ice that uses the highest standards for safety and sanitation but also with lower carbon footprint which will help the environment,” said Robert Tiu, Cebu Cube Ice president and CEO.
Cebu Cube Ice, which initially partnered with First Gen in 2022, is one of the first adopters in Cebu of the government’s Green Energy Option Program (GEOP). An initiative under the Renewable Energy Act of 2008, GEOP enables large consumers with a monthly average peak demand of 100 kW or more to source power directly from an RE supplier.
(Story by: Joel Gaborni)
