Over two mornings of dynamic discussions and interactive exercises, about 30 journalists, editors and media professionals from across the country joined “Net Zero 102 Media Training: The Role of Purposeful Journalism in a Polycrises World,” held online via Zoom on Aug. 19-20, 2025.
Building on last year’s Net Zero 101, which introduced foundational concepts of net zero, greenwashing and sustainability standards, this year’s advanced training focused on next-level storytelling skills. Participants learned how to pitch compelling climate stories, craft sharper narratives, harness the power of visuals and ethically integrate emerging AI tools into their reporting.
“In a world of overlapping crises, the media plays a crucial role in shaping public understanding of what’s possible. This training is our way of supporting journalists as they carry the responsibility of telling purposeful climate stories,” said Atty. Allan Barcena, AVP and head of corporate support functions at Energy Development Corporation and executive director of the Net Zero Carbon Alliance (NZCA), during his opening remarks.
The two-day program featured Myrna Velasco of Manila Bulletin, who shared insights on finding strong climate angles and pitching stories that resonate with editors; Qiyun Wu of The Weird and Wild, who demonstrated how infographics, short-form video and social media visuals can elevate climate storytelling; and Jaemark Tordecilla, journalist, technologist and media advisor, who guided participants on the opportunities and risks of using AI tools in reporting, stressing the importance of editorial integrity.
Interactive sessions like Pitch Jam gave participants hands-on practice drafting story pitches, peer feedback and real-time input from trainers.
The training was hosted by NZCA in partnership with the Corporate Decarbonization Exchange as part of their commitment to strengthening climate communication capacity in the region.
(Story by: Frances Ariola)
